Truffles Communications 1 Page Business Plan
Overview
Truffles Communications has a clear business objective to promote CSI marketing initiative thrush out Africa. These services have been developed over 6 years with a core focus on addressing socio economic challenges of Africans by encouraging top companies to further invest in the communities they operate in.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire top African business support to drive the cultural change. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Truffles Communications has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as socio-economic less profitable environment. This is an African solution to African challenges. Our aim is to promote those initiatives aimed at transforming social challenges of Africans. This is beyond selling product it's construction of our Africa.. This is a critical issue for our selected target market of CSI foundations and public sector communications.
The Value Proposition
Truffles Communications is uniquely positioned to deliver value to CSI foundations of corporate Africa and government departments. "Truffles Communications is a csi marketing agency showcasing the heart of organizations by being innovative,brand-messaging specialists.." In order to be deliver on this value proposition, We are the only specialist csi marketing agency in Africa offering receptable African communications to influence positive change. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Advertising marketing strategy insights market. We consider our key competitors to be product focused and not interested in developing csi marketing messaging as it's perceived to be less creative, something we have mastered. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with.
Key Strategies
Over the next 6 months our focus will be to Approach listed companies and promote their csi initiatives. We also want to showcase past work successfully completed . This task will be undertaken in the context of our broader strategy to expand these services beyond South African boarders to the rest of the African continent. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Drive a culture change towards csi marketing,Service the top ten African companies,Grow across the African continent and have a positive impact on people advocating change for good
About this document
Advertising marketing strategy insights Business Plan
This document was created by Fulu of Truffles Communications using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment