Woolman's Hardwood Refinishing 1 Page Business Plan
Overview
Woolman's Hardwood Refinishing has a clear business objective to develop, produce, promote and distribute Hardwood floor refinishing services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Woolman's Hardwood Refinishing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To sand, clean and recoat hardwood floors for home owners and businesses.. This is a critical issue for our selected target market of Home owners.
The Value Proposition
Woolman's Hardwood Refinishing is uniquely positioned to deliver value to Home owners. "Woolman's Hardwood Refinishing will To guarantee the best service to my customers.." In order to be deliver on this value proposition, we Using the golden rule. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hardwood floor refinishing market. We consider our key competitors to be: By the use of Bona products. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with By the use of Bona products by Guarantees and great service.
Key Strategies
Over the next 6 months our focus will be to Flyers, door hangers, cold call companies, referrals.. This task will be undertaken in the context of our broader strategy to Better website. Hire employee, so I can concentrate on more marketing and commercial business and double productivity.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 7000 square feet per month Acquire 2-3 man crew Make $21,000 in a month
About this document
Hardwood floor refinishing Business Plan
This document was created by Zeb of Woolman's Hardwood Refinishing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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