Harrisonburg Sportsplex 1 Page Business Plan
Overview
The Harrisonburg Sportsplex has a clear business objective to develop a recreational sports complex offering both products and services. These products and services have been developed with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Harrisonburg Sportsplex has been created with a clear focus on the needs of our customers. We have identified the key customer problem as the need for premium indoor sports facilities. This is a critical issue for our selected target market of recreational sports enthusiasts.
The Value Proposition
The Harrisonburg Sportsplex is uniquely positioned to deliver value to recreational sports enthusiasts. "Harrisonburg Sportsplex will offer the best and most diverse playing opportunities in the Shenandoah Valley." In order to be deliver on this value proposition, we will have unmatched facilities and services that focus on both players and spectators. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the recreational sports complex market. We consider our key competitors to be: NLAD Sports, RMH Wellness Center, and Gilkerson Rec Center. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with NLAD Sports, RMH Wellness Center, and Gilkerson Rec Center through versatile product offerings and premium facilities.
Key Strategies
Over the next 6 months our focus will be to seek out investors. This task will be undertaken in the context of our broader strategy to finalize the business plan and begin construction. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete Business Plan; Raise Funding; Construct Building.
About this document
Recreational sports complex Business Plan
This document was created by Steve of Harrisonburg Sportsplex using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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