Angela M Tatt 1 Page Business Plan
Overview
Angela Tatt has a clear business objective to distribute professional products and services to the Buninyong Golf Club Members and Guests. These products and services have been researched with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to offer a range of professional services and products. Our growth path is clearly oriented around the addition of new products, the development of new product lines and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Angela Tatt has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing a professional service to members. This is a critical issue for our selected target market of Club Members.
The Value Proposition
Angela Tatt is uniquely positioned to deliver value to Club Members. "Angela Tatt will help improve your game." In order to deliver on this value proposition, we are working with you. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Professional Golf Shop market. We consider our key competitors to be:
Ballarat Golf Club
Midlands Golf Club
Ballarat Golf City
Drummond Golf
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these competitors by having a Local Female Professional.
Key Strategies
Over the next 6 months our focus will be to providing members with professional services at Buninyong Golf Club. This task will be undertaken in the context of our broader strategy to expand the shop and offer more products and services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Expand the shop
Provide more products and services
Develop teaching facilities
About this document
Professional Golf Shop Business Plan
This document was created by angetatt09@gmail.com of Angela M Tatt using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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