Big Giant's Bar and Grill 1 Page Business Plan
Overview
Big Giant's Bar and Grill has a clear business objective to develop, produce, promote and distribute Food products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Big Giant's Bar and Grill has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for deliciously grilled food from local businesses. This is a critical issue for our selected target market of people who like grilled, local food.
The Value Proposition
Big Giant's Bar and Grill is uniquely positioned to deliver value to people who like grilled, local food. "Big Giant's Bar and Grill will have delicious grilled food from local businesses to keep money flowing in lane county and local farms producing food.." In order to be deliver on this value proposition, we will expand into bigger food ventures to offer more verity to customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food market. We consider our key competitors to be: H and H BBQ, Carl's Jr, and McDonalds. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with H and H BBQ, Carl's Jr., and McDonalds by working with local farms in lane county, closer relations with customers to improve customer satisfaction, and constantly improving our products.
Key Strategies
Over the next 6 months our focus will be to promote our business to local potential customers through social media, flyers, and word of mouth. Adhering to local diet choices and social interests. This task will be undertaken in the context of our broader strategy to Add a more diverse menu with more options including food from different ethnic backgrounds for added flair. Get more food trucks and expand into other highly populated areas, keeping in mind the local customer bases, such as diet choices, social backgrounds, and customers expendable income in the area. Each truck would carry differing products pertaining to potential customers in those areas.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open for first day Sell 100 meals Expand into more trucks
About this document
Food Business Plan
This document was created by Xander of Big Giant's Bar and Grill using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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