Dazzies Jewellery 1 Page Business Plan
Overview
Dazzies Jewellery has a clear business objective to promote Children's Jewellery products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dazzies Jewellery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Handmade affordable children's jewellery. This is a critical issue for our selected target market of Founders of startup.
The Value Proposition
Dazzies Jewellery is uniquely positioned to deliver value to Founders of startup. "Dazzies Jewellery will Fast delivery guaranteed." In order to be deliver on this value proposition, we All Dazzies Jewellery is handmade with a customer guarantee. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Children's Jewellery market. We consider our key competitors to be: High street shops . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with High street shops by Personal touch and not manufactured .
Key Strategies
Over the next 6 months our focus will be to . This task will be undertaken in the context of our broader strategy to Expand the products by adding accessories to Dazzies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Dazzies online Add products Low prices
About this document
Children's Jewellery Business Plan
This document was created by Katrina of Dazzies Jewellery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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