Door & Frame Renew 1 Page Business Plan
Overview
Door & Frame Renew has a clear business objective to produce Repair kits products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Door & Frame Renew has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Home security. This is a critical issue for our selected target market of Home owners.
The Value Proposition
Door & Frame Renew is uniquely positioned to deliver value to Home owners. "Door & Frame Renew will manufacture repair kits to repair doors after break and enter.." In order to be deliver on this value proposition, we offer a low cost product with a fast delivery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Repair kits market. We consider our key competitors to be: Rebar door security device . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rebar door security device by offering increased security at a lower cost to the consumer.
Key Strategies
Over the next 6 months our focus will be to Purchase tooling. This task will be undertaken in the context of our broader strategy to Distribution . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: rebranding, new dealers, and new product
About this document
Repair kits Business Plan
This document was created by Andrew of Door & Frame Renew using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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