Electroniclothing.com 1 Page Business Plan
Overview
Electroniclothing.com has a clear business objective to develop, produce, promote and distribute Custom rave inspired clothing products. These products have been developed over 5 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Electroniclothing.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Find affordable yet one of a kind clothing to stand out from the crowd at EDM events. This is a critical issue for our selected target market of Young Festival Going People.
The Value Proposition
Electroniclothing.com is uniquely positioned to deliver value to Young Festival Going People. "Electroniclothing.com will provide custom rave clothing that allows our market to stand out on their own." In order to be deliver on this value proposition, we our one of a kind Tutus, boot covers and T-shirts. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom rave inspired clothing market. We consider our key competitors to be: Raveready.com
Iheartraves.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Raveready.com
Iheartraves.com by Custom products that will be unique to our store only and at a more affordable price .
Key Strategies
Over the next 6 months our focus will be to Market the products to our niché market. This task will be undertaken in the context of our broader strategy to Expand a larger footprint both online and physically, such as a larger online catalogue, and being present at major festivals and raves as a vendor/sponsor.
Also have a physical store in denver and later expanding to another market such as Elpaso, TX.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Test then Launch Website Obtain customers through social and network marketing Sponsor events in which to broaden our reach
About this document
Custom rave inspired clothing Business Plan
This document was created by Eric of Electroniclothing.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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