Louisville Music Therapy, LLC 1 Page Business Plan
Overview
Louisville Music Therapy, LLC has a clear business objective to promote Music Therapy services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Louisville Music Therapy, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide a fun, engaging way to improve quality of life.. This is a critical issue for our selected target market of Adults and children with special needs, older adults, pre/post natal, early childhood, mental health.
The Value Proposition
Louisville Music Therapy, LLC is uniquely positioned to deliver value to Adults and children with special needs, older adults, pre/post natal, early childhood, mental health. "Louisville Music Therapy, LLC will LMT provides quality services that meet goals while enjoying the journey.." In order to be deliver on this value proposition, we LMT provides individualized sessions within homes and facilities.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music Therapy market. We consider our key competitors to be: Recreational Musicians, Music Together, Kindermusic, Gymboree, Expressive Therapies of Lousiville. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Recreational Musicians, Music Together, Kindermusic, Gymboree, Expressive Therapies of Lousiville by Music Therapy is research based and goal oriented. Recreational Music does not provide the same intentional musical experience that Music Therapy can. .
Key Strategies
Over the next 6 months our focus will be to Louisville Music Therapy will find ways to bring in revenue that requires less time than traditional sessions. These can include inservice trainings, consulting, and pre/postnatal packages. . This task will be undertaken in the context of our broader strategy to Louisville Music Therapy will add two full time music therapists to it's family. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Pre/Post Natal Program Hire another Music Therapist Gain new customer with at least 5 hours per week.
About this document
Music Therapy Business Plan
This document was created by Donna of Louisville Music Therapy, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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