Lux 1 Page Business Plan
Overview
Lux has a clear business objective to promote clients products and services using Brand ambassadors and promotions marketing services. These services have been developed over 3 months with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers, develop business relationships,and generate more revenue. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of clients. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process, retain said clients and improve profitability.
The Customer
Lux has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not receiving individual attention or care in regards to clients products. We will provide a unique, professional and Creative way to draw attention to them. This is a critical issue for our selected target market of Event planners and marketing personnel.
The Value Proposition
Lux is uniquely positioned to deliver value to Event planners and marketing personnel. "Lux will use a Creative and personal reach to key demographics. Our Ability to put a name and face to a clients product." In order to deliver on this value proposition, we are Not looking for quick payday, instead we want to give our client exactly what they need and haven't gotten. A professional intelligent alternative to status quo. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Brand ambassador promotions and marketing industries. We consider our key competitors to be: Push models
Team enterprise
Victory 360
Gmr. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Push models
Team enterprise
Victory 360
Gmr by our experienced background in the industry and our willingness to do what they won't in regards to personal service and customized events.
Key Strategies
Over the next 6 months our focus will be to Launch our website,generate buzz, promote creatively on a tight budget. Also give our clients a personal touch and network effectively on social media. This task will be undertaken in the context of our broader strategy to Grow business with new clients, implement professional staff with higher standards than our competition. We will focus on quality not quantity to grow client base and subsequently our revenue stream. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 major clients and contracts with major convention centers and tradeshows. Also Retain 50 professional intelligent models in 3 major cities simultaneously.
About this document
Brand ambassador promotions marketing Business Plan
This document was created by Mike of Lux using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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