Sun&Chic Boutique 1 Page Business Plan
Overview
Sun&Chic Boutique has a clear business objective to develop, produce, promote and distribute handmade jewelry, art, and clothing products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sun&Chic Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as, the need for unique, fresh, one of a kind pieces at affordable prices.. This is a critical issue for our selected target market of young women age 16-35.
The Value Proposition
Sun&Chic Boutique is uniquely positioned to deliver value to young women age 16-35. "Sun&Chic Boutique will provide jewelry pieces that make you stand out in the crowd, making you look like a million bucks when you only spent $10." In order to be deliver on this value proposition, we blend unusual materials with the beauty of artistic freedom to come up with pieces that are one of a kind and not mass produced batches.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the handmade jewelry, art, and clothing market. We consider our key competitors to be: Etsy.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etsy.com by keeping our prices reasonable and providing a variety of products. .
Key Strategies
Over the next 6 months our focus will be to market sunandchic.com and our products on social media platforms like Instagram, and Wanelo. And also using ads on craigslist, word of mouth via YouTube and business cards. . This task will be undertaken in the context of our broader strategy to find more ways to market to a vast audience, like trade and fashion shows, and possibly in the future some photos shots with aspiring talents endeavoring to building their portfolio. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launching our ecommerce store sunandchic.com, making our first $1,000 in profit, and seeing the first 10 returning satisfied customers.
About this document
Handmade jewelry, art, beach clothing Business Plan
This document was created by Anielia of Sun&Chic Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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