Townsend Towers 1 Page Business Plan
Overview
Townsend Towers has a clear business objective to distribute Cell phone charging stations services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Townsend Towers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to charge their phone away from home in a convenient and efficient way. This is a critical issue for our selected target market of All Cell and smart phone users, along with users of other mobile products.
The Value Proposition
Townsend Towers is uniquely positioned to deliver value to All Cell and smart phone users, along with users of other mobile products. "Townsend Towers will Provide a cheap and easy to use service to allow customers to replenish their phone batterys." In order to be deliver on this value proposition, we Our value is in the free charging stations and profir share for businesses, as well as our useful for cell phone users in locations where they have a prolonged stay.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cell phone charging stations market. We consider our key competitors to be: Cell Phone Booth, Inc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cell Phone Booth, Inc by High profit sharing and better support and relationships..
Key Strategies
Over the next 6 months our focus will be to Get our stations into high volume venues with alot of cell phone users and then use social media to get them interested in using it!. This task will be undertaken in the context of our broader strategy to After we get our customer base up, we will expand our charger station network to many locations in Dallas and the expand to Austin and Houston.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire 3 Venues Get 10 users a day Expand to 2 cities
About this document
Cell phone charging stations Business Plan
This document was created by Eric of Townsend Towers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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