CinnaMo' Rolls 1 Page Business Plan
Overview
CinnaMo' Rolls has a clear business objective to develop, produce, and promote cinnamon rolls primarily along with other desserts. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of my development, I consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
CinnaMo' Rolls has been created with a clear focus on the desires and needs of my customers. Through a structured customer discovery process, I have validated the key customer problem as being unable to find a truly good cinnamon roll outside of a mall. This is a critical issue for our selected target market of working class individuals, celebrators/indulgers, teenagers and families.
The Value Proposition
CinnaMo' Rolls is uniquely positioned to deliver value to working class individuals, celebrators/indulgers, teenagers and families. "CinnaMo' Rolls will provide a product that is truly decadent with great service in a homey atmosphere." In order to be able to deliver on this value proposition, I will offer a homemade taste that is unique in this area, and my staff will strive to consistently provide top service. This capability has taken and will take a considerable amount of time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
I have a number of competitors within the cinnamon rolls, desserts market. I consider my key competitors to be: Independent bakeries, donut shops, and Cinnabon. My understanding of these competitors has been used to refine my strategy and value proposition. I believe that I can compete effectively with independent bakeries, donut shops and Cinnabon by producing and offering unique, homemade flavors consistently through my baked goods.
Key Strategies
Over the next 6 months our focus will be to open a storefront. This task will be undertaken in the context of our broader strategy to begin catering. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 customers, launch a new product that caters to the health conscious, and open an additional location.
About this document
Cinnamon rolls, desserts Business Plan
This document was created by Monica of CinnaMo' Rolls using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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