Commentary (Vlog) 1 Page Business Plan
Overview
Commentary (Vlog) has a clear business objective to develop, produce, promote and distribute Relevant Social Commentary products and services. These products and services have been developed over 2 weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Commentary (Vlog) has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fulfill the demand for this type of commentary. This is a critical issue for our selected target market of 18 - 25.
The Value Proposition
Commentary (Vlog) is uniquely positioned to deliver value to 18 - 25. "Commentary (Vlog) will Deliver a daily dose of social commentary about the things you care about." In order to be deliver on this value proposition, we We keep our finger on the pulse of what's currently happening. With our quick turnaround times, we stay timely and relevant.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Relevant Social Commentary market. We consider our key competitors to be: PewDiePie, IGN, Kinda Funny, Completely Unnecessery Podcast. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PewDiePie, IGN, Kinda Funny, Completely Unnecessery Podcast by High production values, lighting fast turnaround times, and transparent social media interactions.
Key Strategies
Over the next 6 months our focus will be to Create and maintain a system to produce monetized videos with public interest. This task will be undertaken in the context of our broader strategy to Use split testing and other scientific methods to multiply viewership. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 30 days of production 100 viewers Devise a formula to grow viewership
About this document
Relevant Social Commentary Business Plan
This document was created by Trey of Commentary (Vlog) using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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