Jackson Harbor Sandwich Shop 1 Page Business Plan

Food & Beverage Business Plan

Jackson Harbor Sandwich Shop 1 Page Business Plan

Overview

Jackson Harbor Sandwich Shop has a clear business objective to produce quality Food & Beverages. These products and services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow a solid name with solid revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Jackson Harbor Sandwich Shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a good Island Waterfront Location for great food and atmosphere. This is a critical issue for our selected target market of Day traffic, vacationers and fishermen.

The Value Proposition

Jackson Harbor Sandwich Shop is uniquely positioned to deliver value. "Jackson Harbor Sandwich Shop will Great simple food in a killer location is unique from anything else in the area." In order to deliver on this value proposition, we will be the only food and beverage located on the island that provides affordable fare and great service with an awesome view. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Food & Beverage market. We consider our key competitors to be:
- Danish Mill Sandwich Shop
- Pub Restaurant (Lunch & Dinner)
- Time Out Concessions
- Sunset Breakfast
- Findlay's Breakfast and Perch Fry.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other restaurants on Washington Island by Location/Destination
Simple, Affordable Menu
Excellent Staff
A Unique Story - an old, historic fish shed renovated into a destination sandwich shop featuring menu infused with flavored from our exotic world travels.

Key Strategies

Over the next 6 months our focus will be to
- Build Logo and a Simple Menu
- Finish Landscaping and Begin Basic Advertising
- Identify Manager (Sarah, Becca)
- Design Kitchen, Walk-in Freezen, Dining Space
This task will be undertaken in the context of our broader strategy to - expand to beer and cheese distributor. We will hire a rotating Spanish Tapas Chef Annually & in time come up with a winter distributing plan (manchego cheese...). These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Clear $20k Profit
Clear $150k Profit
Expand to Jackson Harbor Brewery & The G&G Distillery

About this document
Food & Beverage Business Plan
This document was created by Arthur of Jackson Harbor Sandwich Shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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