Krunchies 1 Page Business Plan
Overview
Krunchies has a clear business objective to develop, produce, promote and distribute Plantain chips products. These products will be developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to saturate the market with our product. This new products is required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Krunchies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for locally produced and healthier snacks. This is a critical issue for our selected target market of the general public.
The Value Proposition
Krunchies is uniquely positioned to deliver value to the general public. "Krunchies will Providing a unique product that will highlight Nigeria to the world." In order to deliver on this value proposition, we use focus on its uniqueness in taste and crispness. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
With the standard of our product we have a no competitors within the Plantain chips market. Our understanding of the lack of competitors has been used to strengthen our strategy and value proposition in order to break into the market. With our unique spice we look forward to creating a benchmark.
Key Strategies
Over the next 6 months our focus will be to Focus on production, marketing and distribution.. This task will be undertaken in the context of our broader strategy to Expand into a new city. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch of new product, public awareness and increased demand for product
About this document
Plantain chips Business Plan
This document was created by Fanen of Krunchies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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