Lee Consultants 1 Page Business Plan
Overview
Lee Consultants has a clear business objective to develop, produce, promote and distribute Car Audio Installation products and services. These products and services have been developed within our company, only the speakers are outsourced with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide excellent quality speaker boxes. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lee Consultants has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not world class quality for unaffordable prices. This is a critical issue for our selected target market of Car owners.
The Value Proposition
Lee Consultants is uniquely positioned to deliver value to Car owners. "Lee Consultants will manufacture custom car audio speaker boxers with warranty." In order to be deliver on this value proposition, our unique approach with custom built boxes provides customers with the choice of size, shape and quality output. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Car Audio Installation market. We consider our key competitors to be: Halfords, Car Audio, Audio shops, Argos. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Halfords, Car Audio, Audio shops, Argos by Unique customised car audio speakers made especially to customers demands. Height, depth and width. Made to order.
Key Strategies
Over the next 6 months our focus will be to indulge in Social media advertisement, Create a website, Logo making, Internet blogs. This task will be undertaken in the context of our broader strategy to Review product line, Offer upgrades, Warranties, Additional services, Have a shop or concession. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones shall be achieved over the next 5 years are: obtain 100 customers Sell products to third parties and to open a shop.
About this document
Car Audio Installation Business Plan
This document was created by Kieran of Lee Consultants using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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