Lewis International 1 Page Business Plan
Overview
Lewis International has a clear business objective to develop Engineering Concept Software products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lewis International has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we create software to run first class organizations. This is a critical issue for our selected target market of government, business owners.
The Value Proposition
Lewis International is uniquely positioned to deliver value to government and business owners. "Lewis International will find creative solutions to growing business world through software development." In order to be deliver on this value proposition, we have a dedicated group of up in coming engineers with fresh ideals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Engineering Concept Software market. We consider our key competitors to be: IBM. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with IBM by having a younger more connected work force.
Key Strategies
Over the next 6 months our focus will be to be creative . This task will be undertaken in the context of our broader strategy to expand work force and customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain $100k in Profit, double our work force, have top notch customer retention.
About this document
Engineering Concept Software Business Plan
This document was created by Dominic Lewis of Lewis International using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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