Lulu's shoes 1 Page Business Plan
Overview
Lulu's shoes has a clear business objective to produce Custom made heels products. These products have been developed over 1week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lulu's shoes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as shoe sizes. This is a critical issue for our selected target market of Women of all ages.
The Value Proposition
Lulu's shoes is uniquely positioned to deliver value to Women of all ages. "Lulu's shoes will Create one off, stunningly beautiful custom made heels." In order to be deliver on this value proposition, i get to know exactly what the client wants and try to keep the communication great. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom made heels market. We consider our key competitors to be: Other people making crafts, not sure if any companies are doing it.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other people making crafts, not sure if any companies are doing it. by Because unlike big companies I try to make it personal.
Key Strategies
Over the next 6 months our focus will be to Networking with other crafters, advertise a lot, do special deals and have offers to keep people's interest. This task will be undertaken in the context of our broader strategy to Expand my business, employ other people, look into posting abroad. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: start a successful business Become well known make people happy by supplying them with unique shoes
About this document
Custom made heels Business Plan
This document was created by Luci of Lulu's shoes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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