MakeupBoutique 1 Page Business Plan
Overview
MakeupBoutique has a clear business objective to produce Bridal and occasions makeup services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to build a reputation of being a good makeup artist. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MakeupBoutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need to listen to what they want as a look. This is a critical issue for our selected target market of Wedding fairs.
The Value Proposition
MakeupBoutique is uniquely positioned to deliver value to Wedding fairs. "MakeupBoutique will To offer a great service and make a woman feel like a princess on their special day." In order to be deliver on this value proposition, we Good prices have a passion for makeup and love my job. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bridal and occasions makeup market. We consider our key competitors to be: Other beauticians and makeup artists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other beauticians and makeup artists by Top brands of makeup used. Will offer. To come back to reception to touch up makeup or offer a complimentary lipgloss to keep.
Key Strategies
Over the next 6 months our focus will be to Advance makeup course. Make a photo album of key looks to show at wedding fayres. This task will be undertaken in the context of our broader strategy to To have bookings ahead for trials and weddings maybe add a nail technician and hairdresser to the business to expand services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Do course do portfolio practice on friends and family advertise and book tables at wedding fayres
About this document
Bridal and occasions makeup Business Plan
This document was created by Caroline of MakeupBoutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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