One Stop Plant Shop 1 Page Business Plan
Overview
One Stop Plant Shop has a clear business objective to produce Top of the line plants products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
One Stop Plant Shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "A one stop place customers can purchase all their plants & outdoor needs. This is a critical issue for our selected target market of Home owners & Lawn care business.
The Value Proposition
One Stop Plant Shop is uniquely positioned to deliver value to Home owners. "One Stop Plant Shop for all your plants and outdoor items you need. In order to be able to deliver on this value proposition, we will work hard to stay up to date on top of all new plants and products in the industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the plants and outdoor products market. We consider our key competitors to be: Walmart & Atwoods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Walmart & Atwoods by offering top of the line plants, products & landscaping services. We will also offer a bigger & more diverse variety of plants than our competitors.
Key Strategies
Over the next 6 months our focus will be to *Determining a direction & learning where to start. This task will be undertaken in the context of our broader strategy to *Acquire a location & build business relationship that will help support our company in the future. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: *Acquire a location & all Lic and insurance needed to open. *Sell 2500 plants the 2nd year. *Sell 5000 plants and grow by 50% 3rd year
About this document
Top of the line plants Business Plan
This document was created by Gray of One Stop Plant Shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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