Plans for club 1 Page Business Plan
Overview
Club Plush has a clear business objective to develop, produce, promote and distribute Club services. These services are being developed over the next 8months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitably . It is critical that we balance revenue growth with the growth in our cost base. While the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Club plush has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Good music and affordable food and drinks. This is a critical issue for our selected target market of Popular club scenes.
The Value Proposition
club plush is uniquely positioned to deliver value to the Popular club scene. "Club plush Is a great place to come enjoy dancing good music and affordable drinks and food to our clientele." In order to be deliver on this value proposition, We are always aiming to please so we strive for nothing but the best. We also are always looking to expand but the only way we can expand is to drive profitable business from this club. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Club market. We consider our key competitors to be: Big Apple, Kagney's, Club Escape, and Body Tapp.Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with These known clubs by what are target market expects to see from an up and coming club. They want affordable drinks that won't leave them broke before they even start to enjoy themselves also good music that will have them up dancing all night. When they leave we want them to keep coming back for more.
Key Strategies
Over the next 6 months our focus will be to Find a good location,Hiring the right employees such as bouncers, dj, bar tender, etc. This task will be undertaken in the context of our broader strategy to Promote the new club By doing promotional gigs in the area to drive in customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch this new club,bring in regular clientele, get hot known performers to want to come enjoy while in the area
About this document
Club lounge parties Business Plan
This document was created by Neisha of Plans for club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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