Surroundings Design 1 Page Business Plan
Overview
Surroundings Design has a clear business objective to develop Interior Design services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Surroundings Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create a beautiful and personal home or small business. This is a critical issue for our selected target market of Everyone who seeks beauty.
The Value Proposition
Surroundings Design is uniquely positioned to deliver value to Everyone who seeks beauty. "Surroundings Design will To provide start to finish guidance throughout your interior design project." In order to be deliver on this value proposition, we High end training with the ability to work within any reasonable budget. Honest advice with low overhead to keep customer costs fair.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Interior Design market. We consider our key competitors to be: High end Design Firms, independent designers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with High end Design Firms, independent designers by Little to no overhead.
Key Strategies
Over the next 6 months our focus will be to Business to business networking, existing client referrals, inexpensive advertising through website and social media. This task will be undertaken in the context of our broader strategy to Product offerings, print advertising, commercial office. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Carry my own products Obtain 200 clients Have a small retail space in a high traffic neighborhood
About this document
Interior Design Business Plan
This document was created by Casey of Surroundings Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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