wenwen RE 1 Page Business Plan
Overview
wenwen RE has a clear business objective to promote Real Estate services. These services have been developed over 2 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
wenwen RE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as knowledge, time, security, contact, to sale or buy real estate. This is a critical issue for our selected target market of people who has the need to change their living location.
The Value Proposition
wenwen RE is uniquely positioned to deliver value to people who has the need to change their living location. "wenwen RE will provide top level service in selling and buying real easate." In order to be deliver on this value proposition, we honer, integrity, knowledge, efficiency, effective.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real Estate market. We consider our key competitors to be: skip for now. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with skip for now by professional knowledge, professional practice, honest and caring personal service.
Key Strategies
Over the next 6 months our focus will be to lead
listing
leverage : people, system, tools. This task will be undertaken in the context of our broader strategy to lead : network in target market/ target people
listing : becoming expert in target market, door nocking, direct mail
leverage: have a plan, track progress, document of good and bad in details, development of what to say how to say it, nots on what to say when to say it. document how to present yourself to client . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next years are: network generate listing lead 4.5 lead / day, 9 appointment/month, 4.5 listing/month, 3.6 closing/month efficient and effective systems, close $10,000,000 of real estate build client data base, have 1,000 manageable lead base
About this document
Real Estate Business Plan
This document was created by Wen of wenwen RE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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