B & B Sports LLC 1 Page Business Plan

Youth Soccer Educational Services Business Plan

B & B Sports LLC 1 Page Business Plan

Overview

B & B Sports LLC has a clear business objective to develop, produce, promote and distribute Youth Soccer Educational Services products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

B & B Sports LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to keep children active and give them the best chance to become competent soccer players. This is a critical issue for our selected target market of parents/guardians of children aged 4-16.

The Value Proposition

B & B Sports LLC is uniquely positioned to deliver value to parents/guardians of children aged 4-16. "B & B Sports LLC will provide professional, safe, and effective soccer training." In order to be deliver on this value proposition, we our techniques have been developed and refined over 30 years. Our curriculum has been adopted by and implemented at many of the worlds top clubs and international teams. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Youth Soccer Educational Services market. We consider our key competitors to be: Vision and British-Challenger soccer programs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Vision and British-Challenger soccer programs by positioning ourselves as original and authentic. Our methods are taught and endorsed by world class organizations, players, and coaches. None of our competitors can claim that their methods have been adopted by world class organizations.

Key Strategies

Over the next 6 months our focus will be to begin regular programs for players aged 8-16 (center of excellence/performance academy) and 4-7 (First skills/Junior academies). This task will be undertaken in the context of our broader strategy to grow team size to allow staffing for future programs. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:

Recurring COE/Performance academies without any vacancies

Launch programs at a second location

Obtain our own training facility or form a strategic partnership with an appropriate facility in close proximity to our existing location(s)

About this document
Youth Soccer Educational Services Business Plan
This document was created by Brian of B & B Sports LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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