Caribbean taste 1 Page Business Plan
Overview
Caribbean taste has a clear business objective to produce Authentic Caribbean food services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Caribbean taste has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem will be not having a variety of style to the menu. This is a critical issue for our selected target market of college students and employees.
The Value Proposition
Caribbean taste is uniquely positioned to deliver value to College students and employees. "Caribbean taste will have great food that would send your taste buds on vacation." In order to be deliver on this value proposition, we have the people from the Caribbean to receive there expert opinion on the best ingredients to create the style food that takes you back to the islands. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Authentic Caribbean food market. We consider our key competitors to be: Chinese food, Mexican food, and American hamburger stands are some of competitors that offer quick and affordable food. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chinese food, Mexican food, and American hamburger stands are some of competitors that offer quick and affordable food. Caribbean taste is unique from our competitors because we bring a style that different from the usual shops you see have everyday the people are ready for the island taste in the sunshine state.
Key Strategies
Over the next 6 months our focus will be to get people to try the food which is affordable with quality and taste. This task will be undertaken in the context of our broader strategy to create a menu that accommodate fast pace lifestyle of Los Angeles. Our restaurant will also be a place where people could lounge at friends and coworkers with great island style atmosphere. These strategies are a implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create affordable menu, obtaining 1000 customers, and start catering in local city.
About this document
Authentic Caribbean food Business Plan
This document was created by Robert of Caribbean taste using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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