Dakota Cleaning Solutions 1 Page Business Plan
Overview
Dakota Cleaning Solutions has a clear business objective to distribute Commercial & Domestic Chemicals products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dakota Cleaning Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the ability to attain quality products without retail mark ups that will meet and exceed expectations. This is a critical issue for our selected target market of Commercial and Domestic Customers.
The Value Proposition
Dakota Cleaning Solutions is uniquely positioned to deliver value to Commercial and Domestic Customers. "Dakota Cleaning Solutions will provide bulk chemical products at a discounted price using great customer relations." In order to be deliver on this value proposition, we using multiple suppliers & manufacturers; Dakota can attain the best prices and quality for our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial & Domestic Chemicals market. We consider our key competitors to be: Abcoe, Hospico, Dinki Di's, retail supermarkets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Abcoe, Hospico, Dinki Di's, retail supermarkets by Same and similar products at a reduced price, customer service & delivery options.
Key Strategies
Over the next 6 months our focus will be to market non profit organisations paying retail prices, open E bay shop & access online bulk sales sites to build domestic customer base. This task will be undertaken in the context of our broader strategy to Expand to interstate delivery, develop sales roles nationally. Increase supply chains nationally. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete 3 online sales site cycles Visit 20 non profit organisations to introduce service Contact 50 cleaning companies to discuss products and pricing
About this document
Commercial & Domestic Chemicals Business Plan
This document was created by Dianne of Dakota Cleaning Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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