Lawrence Berkowitz Photography 1 Page Business Plan

Photography sessions, events, packages Business Plan

Lawrence Berkowitz Photography 1 Page Business Plan

Overview

Lawrence Berkowitz Photography has a clear business objective to develop, produce, promote and distribute Photographic services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Lawrence Berkowitz Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to create lasting memories. This is a critical issue for our selected target market of the general public.

The Value Proposition

Lawrence Berkowitz Photography is uniquely positioned to deliver value to the general public. "Lawrence Berkowitz Photography will provide a service for capturing moments." In order to be deliver on this value proposition, we I have a passion and vision. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the photographic market. We consider our key competitors to be: other freelance photographers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other freelance photographers by My unique eye for the visual and understanding how to manipulate light.

Key Strategies

Over the next 6 months our focus will be to word of mouth, newsletter blasts, and advertising. This task will be undertaken in the context of our broader strategy to expand the business. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch business, obtain 50 clients, get repeat business.

About this document
Photography sessions, events, packages Business Plan
This document was created by Larry of Lawrence Berkowitz Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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