Mina Styles Fashion Consulting 1 Page Business Plan
Overview
Mina Styles Fashion Consulting has a clear business objective to develop, produce, promote and distribute Personal Shopping/ Stylist services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mina Styles Fashion Consulting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They have a last minute event/ birthday gift to attend (purchase) they need for me to pick it out and deliver it to them to make sure it's what they are lookin for in short notice. This is a critical issue for our selected target market of Local business owners and public figures.
The Value Proposition
Mina Styles Fashion Consulting is uniquely positioned to deliver value to Local business owners and public figures. "Mina Styles Fashion Consulting will I can provide you with your fashion needs enhance your personal style and build that fashion forward look for you." In order to be deliver on this value proposition, we I have a very take charge professional attitude! A natural style an eye for clothes I know how they fit I know sizes I know trends I know colors patterns seasons! I know fashion staple pieces I know how to build a wardrobe! Fashion and retail are a part of my everyday life. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal Shopping/ Stylist market. We consider our key competitors to be: I do not really have competitors I am my own competition I am in my own lane. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with I do not really have competitors I am my own competition I am in my own lane by I have over 7 years in retail 3 years luxury retail I know brands labels designers I know store owners store managers I know sales I know sizes I know fit I am aware and always evolving .
Key Strategies
Over the next 6 months our focus will be to Networking
Staying up on social events
Buy new wardrobes
Pass out my business cards
Get an EIN number. This task will be undertaken in the context of our broader strategy to Start creating my own personal pieces sewn and inspired by me! Take sewing classes! Work on an online boutique. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Networking First paying client/job(clientele) Starting a successful brand
About this document
Personal Shopping/ Stylist Business Plan
This document was created by Mina of Mina Styles Fashion Consulting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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