Penelope 1 Page Business Plan
Overview
Penelope has a clear business objective to develop, produce, promote and distribute Jewelry, Watches, Sunglasses, Bags products and services. These products and services have been developed over 14 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Penelope has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as misconception of our target group. This is a critical issue for our selected target market of people who follow fashion.
The Value Proposition
Penelope is uniquely positioned to deliver value to people who follow fashion. "Penelope will provide products of a wide range with high quality and competitive prices." In order to be deliver on this value proposition, we offer jewelry for all social classes and for all uses from everyday to glam. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Jewelry, Watches, Sunglasses, Bags market. We consider our key competitors to be: Swaroski
Pandora
Silver charm
Swatch. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Swaroski
Pandora
Silver charm
Swatch by We offer standardized jewelry that is unique and produced only for penelope .
Key Strategies
Over the next 6 months our focus will be to Expand network
. This task will be undertaken in the context of our broader strategy to Open stores in more cities
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch brand in a new country obtain 2000 customers in 3months open a new store in 1 year
About this document
Jewelry, Watches, Sunglasses, Bags Business Plan
This document was created by Xhesika of Penelope using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment