Pimp me up 1 Page Business Plan
Overview
Pimp me up has a clear business objective to distribute Costume jewely products. These products have been sourced with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Pimp me up has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordability and quaity. This is a critical issue for our selected target market of Women, young and old.
The Value Proposition
Pimp me up is uniquely positioned to deliver value to Women. "Pimp me up will be competitive and polite customer satisfaction is the ." In order to be deliver on this value proposition, we buy liquidated stock. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Costume jewely market. We consider our key competitors to be: Various online
Retailers/sellers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Various online sellers with our price and product uniqueness .
Key Strategies
Over the next 6 months our focus will be to Car boots, markets,eBay and gumtree. This task will be undertaken in the context of our broader strategy to produce aWebsite. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Profit and a regular customer base with 10 staff
About this document
Costume jewely Business Plan
This document was created by Carl of Pimp me up using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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