Salon 63 1 Page Business Plan

Hair color and Hair cuts Business Plan

Salon 63 1 Page Business Plan

Overview

Salon 63 has a clear business objective to produce Hair color and Hair cuts products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Salon 63 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is giving personal services and the most up to date hairstyles. This is a critical issue for our selected target market of Women.

The Value Proposition

Salon 63 is uniquely positioned to deliver value to Women. "at Salon 63 you will feel like you are in Hollywood or New York City. Our salon will be like nothing around. We will deliver only the trendiest, celebrity styles anyone would ever want! You will leave your stylist feeling like you are ready to take on any avenue, May that be a new job or a new relationship..." In order to be deliver on this value proposition, we Stylists at salon 63 will attend all of the latest hair fashion conventions. Everyone will be personally trained by me, the owner, giving clients consistency. Every stylist will offer a 10 minute color/cut consultation with every new client.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Hair color and Hair cuts market. We consider our key competitors to be: Karisma, Great Clips, and The Barber shop.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Karisma, Great Clips, and The barber shop. Our Unique Design and Young, attractive looking, and most knowledgable team of stylists servicing the newest and trendiest styles. .

Key Strategies

Over the next 6 months our focus will be to We will use social media advertising as an incentive for clients to receive rewards. We will give away free haircut coupons to new clients. . This task will be undertaken in the context of our broader strategy to I will keep record of every stylists individual statistics to make things competitive and i will reward any achievements. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Keeping our look Modern and New. Hiring only the most driven and artistic stylists. giving the best individual experience to each client

About this document
Hair color and Hair cuts Business Plan
This document was created by Christina of Salon 63 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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