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Friday, February 13, 2015

Shelly Doran-Osborne 1 Page Business Plan

Residential real estate Business Plan

Shelly Doran-Osborne 1 Page Business Plan



Overview

Shelly Doran-Osborne has a clear business objective to develop, produce, promote and distribute Residential real estate services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Shelly Doran-Osborne has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creative solutions for the buying and selling of real estate.. This is a critical issue for our selected target market of Residential real estate sellers and buyers.

The Value Proposition

Shelly Doran-Osborne is uniquely positioned to deliver value to Residential real estate sellers and buyers. "Shelly Doran-Osborne will Providing real estate services to those wishing to buy or sell real property.." In order to be deliver on this value proposition, we Innovative strategies utilized to market homes to top paying buyers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Residential real estate market. We consider our key competitors to be: Centry 21, Caldwell Banker and Remax . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Centry 21, Caldwell Banker and Remax by Committed to passionately exceeding my customer's expectations..


Key Strategies

Over the next 6 months our focus will be to Market to for sale by owner listings and expired MRIS listings. Identify and develop two neighborhoods, one for starter homes and one with homes to move up to. . This task will be undertaken in the context of our broader strategy to Develop web site with link to MRIS. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: top rated web site presence top new agent lister top new agent producer

About this document
Residential real estate Business Plan
This document was created by Shelly of Shelly Doran-Osborne using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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