The Startup Scout 1 Page Business Plan
Overview
The Startup Scout has a clear business objective to produce curated online content (media) for startups services. These services have been developed over 1 Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Startup Scout has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as require new leads at or just beyond the startup stage of their buisness. This is a critical issue for our selected target market of Startup and Early Stage Product and Service Providers.
The Value Proposition
The Startup Scout is uniquely positioned to deliver value to Startup and Early Stage Product and Service Providers. "The Startup Scout will deliver curated content to over 40,000 startup and small and medium business owners, developing a trusted relationship and becoming a key component of our clients sales funnels." In order to be deliver on this value proposition, we we have a current database of over 40,000 members sourced from our 5 minute business plan app. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the curated online content (media) for startups market. We consider our key competitors to be: Anthill Magazine
Entrepreneur Magazine
Talk Business (UK)
Startup Smart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anthill Magazine
Entrepreneur Magazine
Talk Business (UK)
Startup Smart by Our database is larger than that of Anthill magazine and is globally oriented, making the business perfectly positioned to sell online services, virtual training or self paced tools for entrepreneurs..
Key Strategies
Over the next 6 months our focus will be to Launch the website and email campaign. This task will be undertaken in the context of our broader strategy to expand product range to include online training and business planning services (self-paced) for entrepreneurs. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first Edition Conduct First Webinar Make First Sale (Commission)
About this document
curated online content (media) for startups Business Plan
This document was created by Marcus of The Startup Scout using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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