Reboot 1 Page Business Plan
Overview
Reboot has a clear business objective to distribute Neurofeedback and Counseling services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Reboot has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as education. This is a critical issue for our selected target market of Business Owners.
The Value Proposition
Reboot is uniquely positioned to deliver value to Business Owners. "Reboot will improve cognitive efficiency." In order to be deliver on this value proposition, we will utilize neurofeedback and EMDR to change maladaptive belief systems. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have 1 direct competitor who is mass targeting and with a much higher price.
There will be no direct competitors at this time in the Tampa market.
Key Strategies
Over the next 6 months our focus will be to attend local events
create a website and FB Page. This task will be undertaken in the context of our broader strategy to advertise, utilize social media marketing and form a strong referral base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 sessions per week Obtain 40 sessions per week Move to Retail Space
About this document
Neurofeedback and Counseling Business Plan
This document was created by Cindy of Reboot using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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