Bin & Bon 1 Page Business Plan
Overview
Bin & Bon has a clear business objective to produce Brigadeiros & Desserts products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bin & Bon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Introduces a new way to enjoy chocolates. First in the region.. This is a critical issue for our selected target market of College students & Working young adults.
The Value Proposition
Bin & Bon is uniquely positioned to deliver value to College students & Working young adults. "Bin & Bon will Provide an alternative to the usual chocolate truffles presented in various, creative ways.." In order to be deliver on this value proposition, we Made to order and bespoke desserts that ensures freshness of the products. It is also packed like a gift - to yourself or loved ones. This is how we spread positivity by starting with oneself.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Brigadeiros & Desserts market. We consider our key competitors to be: Starbucks, Bo's Cafe, J.Co . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks, Bo's Cafe, J.Co by Affordable but the product is presented better than the said competitors. A lot of dedication goes into every dessert that leaves our kitchen so we try to present them better than the rest. .
Key Strategies
Over the next 6 months our focus will be to Double the online advertising work . This task will be undertaken in the context of our broader strategy to A Physical store for customers to go to. Possibly inside a well known mall. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Return of Start up fund: 3.5k Launch of Cakes and other pastries Physical store in a mall
About this document
Brigadeiros & Desserts Business Plan
This document was created by Vesper of Bin & Bon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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