Calm Global 1 Page Business Plan
Overview
Calm Global has a clear business objective to develop, produce, promote and distribute Product design, Asia sourcing, Project management services. These services have been developed over 15 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Calm Global has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing direct access to manufacturing in Asia. This is a critical issue for our selected target market of Advertising Agencies, Brands & Retailers.
The Value Proposition
Calm Global is uniquely positioned to deliver value to Advertising Agencies, Brands & Retailers. "Calm Global will Quality manufacturing at cost effective pricing." In order to be deliver on this value proposition, we Lean operation with low overheads. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Product design, Asia sourcing, Project management market. We consider our key competitors to be: Manufacturing companies in Asia and other agencies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Manufacturing companies in Asia and other agencies by Quality supply chain in print, display and promotional merchandise.
Key Strategies
Over the next 6 months our focus will be to Build awareness to potential clients in USA, Canada, South Africa & Europe. This task will be undertaken in the context of our broader strategy to Employ customer service staff to manage each region. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $20k revenue per month in 3mths $30k revenue per month in 6mths $50k revenue per month in 12mths
About this document
Product design, Asia sourcing, Project management Business Plan
This document was created by Ashay of Calm Global using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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