Dog Days & Cat Naps 1 Page Business Plan

pet sitting and dog walking Business Plan

Dog Days & Cat Naps 1 Page Business Plan

Overview

Dog Days & Cat Naps has a clear business objective to produce quality pet sitting and dog walking services. These services have been developed over 16 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Dog Days & Cat Naps has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to care for clients' beloved pets while they are away on business, vacation, or at work. This is a critical issue for our selected target market of pet owners with disposable income.

The Value Proposition

Dog Days & Cat Naps is uniquely positioned to deliver value to pet owners with disposable income. "Dog Days & Cat Naps will provide loving, quality care for your pet while you are at work or on vacation." In order to deliver on this value proposition, our trained staff and proven care procedures provide a quality care solution. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the pet sitting and dog walking market. We consider our key competitors to be:
Creatures Great & Small
< br />Jax Pet Sitting
< br />A Better Choice.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Creatures Great & Small
< br />Jax Pet Sitting
< br />A Better Choice by providing quality service since 2000, employing a large tenured staff, and having quality controls in place that deliver exceptional service.

Key Strategies

Over the next 6 months our focus will be to transition to employees, establish an employee manual, and enforce consistent procedures. This task will be undertaken in the context of our broader strategy to open new service locations and grow overall revenue. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Transition to employees, establish consistent procedures for the Brand, surpass $500K in revenue.

About this document
pet sitting and dog walking Business Plan
This document was created by Becky of Dog Days & Cat Naps using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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