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Saturday, May 21, 2016

FamGroup 1 Page Business Plan

digital Billboard Advertising Business Plan

FamGroup 1 Page Business Plan



Overview

FamGroup has a clear business objective to develop, produce, promote and distribute digital Billboard Advertising products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

FamGroup has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Design ad. This is a critical issue for our selected target market of Brands.

The Value Proposition

FamGroup is uniquely positioned to deliver value to Brands. "FamGroup will Rotating ad." In order to be deliver on this value proposition, we P6 led display. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the digital Billboard Advertising market. We consider our key competitors to be: Continental . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Continental by I use p6.


Key Strategies

Over the next 6 months our focus will be to Appoint Marketing Manager . This task will be undertaken in the context of our broader strategy to Selling advertising space . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: I U H

About this document
digital Billboard Advertising Business Plan
This document was created by Thabo of FamGroup using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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