Green Driver Training 1 Page Business Plan

Driving instructors Business Plan

Green Driver Training 1 Page Business Plan

Overview

Green Driver Training has a clear business objective to produce Driving Instructor services. These services have been developed over 11 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of driving instructors in areas that have a heavy supply of learner drivers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Green Driver Training has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to train up instructors intensively and in a short space of time.. This is a critical issue for our selected target market of Redundancies..

The Value Proposition

Green Driver Training is uniquely positioned to deliver value to Redundancies.. "Green Driver Training will provide a new, profitable career with longevity, fast.." In order to be deliver on this value proposition, we can accelerate your potential career at a faster rate than other training providers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Driving instructors market. We consider our key competitors to be: Red driving school and Chris Kelly are our main competitors but they cannot offer training for part 3 over a short period.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Red driving school and Chris Kelly are our main competitors but they cannot offer training for part 3 over a short period. Because we have extensive experience in the driver training business and can deliver quality training intensively..

Key Strategies

Over the next 6 months our focus will be to Advertise in local papers and over social media. Look into radio advertising.. This task will be undertaken in the context of our broader strategy to Advertising on local radio and larger advertising via redundancies via military personnel.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 complete package course instructors in the first three months Start renting our appointed offices Obtain another 100 customers

About this document
Driving instructors Business Plan
This document was created by Kate of Green Driver Training using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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