Phoebe's Clinic 1 Page Business Plan

Primary health care Business Plan

Phoebe's Clinic 1 Page Business Plan

Overview

Phoebe's Clinic has a clear business objective to promote Primary health care services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Phoebe's Clinic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offer vitality tests to companies. This is a critical issue for our selected target market of Students.

The Value Proposition

Phoebe's Clinic is uniquely positioned to deliver value to Students. "Phoebe's Clinic will Family planning, health advice, HIV testing and counseling, Immunization as well as diagnosis and treatment of minor ailments, Burns and minor lacerations and cuts. plus circumcisions." In order to be deliver on this value proposition, we Friendly and fast service with a waiting period of less than an hour. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Primary health care market. We consider our key competitors to be: Private practitioner's and travel clinic
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Private practitioner's and travel clinic
< br /> by I am affordable and accessible
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Key Strategies

Over the next 6 months our focus will be to get a bigger space. ( We are hoping to sign a lease next week)This task will be undertaken in the context of our broader strategy to expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
This will increase our clientele as it will be able to accommodate retail employees as well as passer by's.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get a proper space,increase no of clients and attract new business from private companies

About this document
Primary health care Business Plan
This document was created by Phoebe of Phoebe's Clinic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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