Phoenix Productions 1 Page Business Plan
Overview
Phoenix Productions has a clear business objective to promote Book promote national concerts products and services. These products and services have been developed over 21 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Phoenix Productions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Entertainment and escape from Their problems. This is a critical issue for our selected target market of People who love music.
The Value Proposition
Phoenix Productions is uniquely positioned to deliver value to People who love music. "Phoenix Productions will Produce a great show that is a once in a lifetime chance to see their favorite national act rock heroes!." In order to be deliver on this value proposition, we Our knowledge and connections and rare know-how to book, Promote and Produce shows. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Book promote national concerts market. We consider our key competitors to be: No clubs, AEG, Livenation, Jannus, Ritz & State theatre . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No clubs, AEG, Livenation, Jannus, Ritz & State theatre by More flexible and aggressive in booking and work harder..
Key Strategies
Over the next 6 months our focus will be to Sign a long term venue lease / deal. This task will be undertaken in the context of our broader strategy to Sign corporate sponsors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sign major venue Sign major key sponsor Develop strong relationship with MAJOR agent
About this document
Book promote national concerts Business Plan
This document was created by Jack of Phoenix Productions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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