Red 5 Productions 1 Page Business Plan
Overview
Red 5 Productions has a clear business objective to produce Drone photography and videography products and services. These products and services have been developed over months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Red 5 Productions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as needing an easier and more cost effective means to acquire aerial photography/videography services compared to airplanes/helicopters.. This is a critical issue for our selected target market which consists of but is not limited to Marketing and construction companies.
The Value Proposition
Red 5 Productions is uniquely positioned to deliver value to Marketing and construction companies. "Red 5 Productions will provide aerial photography and videography to acquire you footage that is nearly impossible without breaking the bank." In order to be deliver on this value proposition, we are one of the few drone services that are insured and certified with the FAA. Anyone can own a drone but we are doing it the right, legal and safe way. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Drone photography and videography market. We consider our key competitors to be: Fly high digital
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< br />Scott Campbell photography
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< br />Kaminsky productions. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fly high digital
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< br />Scott Campbell photography
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< br />Kaminsky productions by We will provide competitive pricing along with FAA certification .
Key Strategies
Over the next 6 months our focus will be utilizing the creation of business cards, distribution/ solicitation to all potential businesses
< br />We will research and create LinkedIn profile. This task will be undertaken in the context of our broader strategy to Overall increase in revenue . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers, Turning a profit, and Achieving $50k in revenue
About this document
Drone photography and videography Business Plan
This document was created by Blake of Red 5 Productions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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