Sad Man's Tongue Route 66 Cafe - Prague 1 Page Business Plan
Overview
Sad Man's Tongue Route 66 Cafe - Prague has a clear business objective to produce One thing that will always consistent with Sad Man's Tongue is the impeccable service. All server staff hired will have extensive experience and all go through extensive training, ensuring benchmarked customer service. Sad Man's Tongue services are all delivered in their extraordinary atmosphere which includes a comprehensive art, photo and culture collection from around Europe. This provides a whimsical atmosphere that pays homage to elements of the 1950s and 1960s while combining elements of their modern counterparts. The menu will offer a combination of food and beverage at a fair price and good value and focus on the philosophies of the Slow Food Movement. Where we are able to we will source local and regional ingredients, while having traditional Czech menu items prepared with a modern twist and international dishes using fresh and seasonal ingredients from the local and regional market. It is a culmination of over 30 years of cooking experience, free standing restaurant experience, and hotel experience. Beverage selection will partner with the local beer distributor, paired with classic and unique cocktails, such as the Audrey Hepburn, which is a classic martini with an engagement ring from Tiffany's as a talking and marketing piece. Retail will Include basic items, such as T Shirts, designed and made locally by local artists, to start with and then expand into glassware, foodstuffs such as our homemade ketchup and sauces, and pop culture items such as postcards, coffee table books, and calendars. Music will be focused on strictly rock and roll formats, from it's early roots in the 1950s to it's modern adaptations. Live music will focus on local and regional talent with a heavy dose of emerging talent and a partnership with Bandcamp.com which will be partly used for programming. products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Sad Man's Tongue Route 66 Cafe - Prague has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The marketplace is currently saturated with over priced and poor value establishments. While in some cases food quality is good service standards are mediocre at best. Additionally many of the newest establishments have placated the traditional cuisine and the cultural traditions of the inherent Czech culture. Music in most places is in cohesive and typically overproduced but the local and emerging music scene is vibrant but with no voice. We believe that we can preserve the cultural diversity of the neighborhood by providing fair prices and good value in our food and beverage offering by partnering with the slow food movement in local ingredients and offerings while still offering variety of offerings for a city of diverse tastes. We believe we can provide exceptional service standards above the norm due to the vast experiences in the service industry, including TGI Fridays, The Marriott, the Hilton, and Hard Rock Cafe. We believe we can tap into the emerging music scene and center the atmosphere that embodies the roots of rock and roll in both its past and current adaptations, thus preserving the history of rock and roll in its early genres, while at the same time introducing a new generation of talent.. This is a critical issue for our selected target market of Millenials, students, young professionals, and blue and white collar workers..
The Value Proposition
Sad Man's Tongue Route 66 Cafe - Prague is uniquely positioned to deliver value to Millenials, students, young professionals, and blue and white collar workers.. "Sad Man's Tongue Route 66 Cafe - Prague will The marketplace is currently saturated with over priced and poor value establishments. While in some cases food quality is good service standards are mediocre at best. Additionally many of the newest establishments have placated the traditional cuisine and the cultural traditions of the inherent Czech culture. Music in most places is in cohesive and typically overproduced but the local and emerging music scene is vibrant but with no voice. We believe that we can preserve the cultural diversity of the neighborhood by providing fair prices and good value in our food and beverage offering by partnering with the slow food movement in local ingredients and offerings while still offering variety of offerings for a city of diverse tastes. We believe we can provide exceptional service standards above the norm due to the vast experiences in the service industry, including TGI Fridays, The Marriott, the Hilton, and Hard Rock Cafe. We believe we can tap into the emerging music scene and center the atmosphere that embodies the roots of rock and roll in both its past and current adaptations, thus preserving the history of rock and roll in its early genres, while at the same time introducing a new generation of talent.." In order to be deliver on this value proposition, we As a senior manager for Hilton Hotels, TGI Fridays, and Hard Rock Cafe I am uniquely positioned to tackle the challenges of a cafe business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the One thing that will always consistent with Sad Man's Tongue is the impeccable service. All server staff hired will have extensive experience and all go through extensive training, ensuring benchmarked customer service. Sad Man's Tongue services are all delivered in their extraordinary atmosphere which includes a comprehensive art, photo and culture collection from around Europe. This provides a whimsical atmosphere that pays homage to elements of the 1950s and 1960s while combining elements of their modern counterparts. The menu will offer a combination of food and beverage at a fair price and good value and focus on the philosophies of the Slow Food Movement. Where we are able to we will source local and regional ingredients, while having traditional Czech menu items prepared with a modern twist and international dishes using fresh and seasonal ingredients from the local and regional market. It is a culmination of over 30 years of cooking experience, free standing restaurant experience, and hotel experience. Beverage selection will partner with the local beer distributor, paired with classic and unique cocktails, such as the Audrey Hepburn, which is a classic martini with an engagement ring from Tiffany's as a talking and marketing piece. Retail will Include basic items, such as T Shirts, designed and made locally by local artists, to start with and then expand into glassware, foodstuffs such as our homemade ketchup and sauces, and pop culture items such as postcards, coffee table books, and calendars. Music will be focused on strictly rock and roll formats, from it's early roots in the 1950s to it's modern adaptations. Live music will focus on local and regional talent with a heavy dose of emerging talent and a partnership with Bandcamp.com which will be partly used for programming. market. We consider our key competitors to be: James Dean Prague, Konvikt, Coyotes, Hard Rock Cafe. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with James Dean Prague, Konvikt, Coyotes, Hard Rock Cafe by Competition can be quite fierce in Prague and the amount of bars, restaurants, clubs, and cafes is numerous. However we believe we are quite different in several ways.
< br />First we will provide a venue that is comfortable and all inclusive.
< br />Second we are uniquely situated to provide exceptional service that would be unprecedented in the market.
< br />Thirdly we would have an offering that is fairly priced with good value, keeping the philosophy of the slow food movement as one of our core principles.
< br />Fourthly we already possess social media which has a significant social media imprint.
< br />Fifthly we are uniquely qualified and able to operate under a corner bar theory which would pull in a strong local presence from surrounding businesses.
< br />Sixthly we will embrace local an regional talent, which will be played as part of the venues background music, which will drive the local scene and their contacts, as it fills a significant ego need, and can be highlighted in all our social media platforms.
< br />And lastly, the merchandising aspect would be done using local artists which would again fill an ego need and drive traffick while also building media impressions and increased social awareness.
< br />.
Key Strategies
Over the next 6 months our focus will be to In order to grow immediate revenue will look to attract new customers from a makes that is currently stale, overpriced, with poor value. Competition can be quite fierce in Prague and the amount of bars, restaurants, clubs, and cafes is numerous. However we believe we are quite different in several ways.
< br />First we will provide a venue that is comfortable and all inclusive.
< br />Second we are uniquely situated to provide exceptional service that would be unprecedented in the market.
< br />Thirdly we would have an offering that is fairly priced with good value, keeping the philosophy of the slow food movement as one of our core principles.
< br />Fourthly we already possess social media which has a significant social media imprint.
< br />Fifthly we are uniquely qualified and able to operate under a corner bar theory which would pull in a strong local presence from surrounding businesses.
< br />Sixthly we will embrace local an regional talent, which will be played as part of the venues background music, which will drive the local scene and their contacts, as it fills a significant ego need, and can be highlighted in all our social media platforms.
< br />And lastly, the merchandising aspect would be done using local artists which would again fill an ego need and drive traffick while also building media impressions and increased social awareness.
< br />. This task will be undertaken in the context of our broader strategy to By the end of the first year we expect to have a fully functional kitchen operating internally, to be the choice for edgy emerging music, have retail sales at 25% of revenue, and service recognized as the best in our market.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 customers per day in second month 4 million hits on blog per year 70% local patronage by 3rd month
About this document
One thing that will always consistent with Sad Man's Tongue is the impeccable service. All server staff hired will have extensive experience and all go through extensive training, ensuring benchmarked customer service. Sad Man's Tongue services are all delivered in their extraordinary atmosphere which includes a comprehensive art, photo and culture collection from around Europe. This provides a whimsical atmosphere that pays homage to elements of the 1950s and 1960s while combining elements of their modern counterparts. The menu will offer a combination of food and beverage at a fair price and good value and focus on the philosophies of the Slow Food Movement. Where we are able to we will source local and regional ingredients, while having traditional Czech menu items prepared with a modern twist and international dishes using fresh and seasonal ingredients from the local and regional market. It is a culmination of over 30 years of cooking experience, free standing restaurant experience, and hotel experience. Beverage selection will partner with the local beer distributor, paired with classic and unique cocktails, such as the Audrey Hepburn, which is a classic martini with an engagement ring from Tiffany's as a talking and marketing piece. Retail will Include basic items, such as T Shirts, designed and made locally by local artists, to start with and then expand into glassware, foodstuffs such as our homemade ketchup and sauces, and pop culture items such as postcards, coffee table books, and calendars. Music will be focused on strictly rock and roll formats, from it's early roots in the 1950s to it's modern adaptations. Live music will focus on local and regional talent with a heavy dose of emerging talent and a partnership with Bandcamp.com which will be partly used for programming. Business Plan
This document was created by Stephen of Sad Man's Tongue Route 66 Cafe - Prague using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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