Tahoe boat and bike 1 Page Business Plan
Overview
Tahoe boat and bike has a clear business objective to develop, produce, promote and distribute people around Lake Tahoe on a boat while carrying ebikes ( or personal bikes) to key locations and ride to their desired goal!
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tahoe boat and bike has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Tahoe boat and bike eliminates driving around Lake Tahoe and allows a person to enjoy the lake from all shores instead of driving and sitting in traffic. This is a critical issue for our selected target market of tourists and locals wanting to explore Lake Tahoe.
The Value Proposition
Tahoe boat and bike is uniquely positioned to deliver value to Tourists and locals wanting to explore Lake Tahoe. "Tahoe boat and bike provides a new way to explore and experience Lake Tahoe from the water and the land. Imagine being able to jump on a boat in Tahoe City - cruise to Incline beach - ride the flume trail - then cruise back home on the boat with a beer in hand enjoying magical Lake Tahoe. The boat will have space for people to bring their personal bikes or they can use the ebikes on board. I've lived in the Lake Tahoe area for over 15 yrs. I've been in the biking industry for many years. I ride everyday and enjoy all types and styles of riding. I know how to facilitate fun - it's who I am and what I love. Biking is my passion so being able to provide a service that gives people the opportunity to enjoy the lake from a different perspective is what I was born to do. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lake Tahoe basin that charter falls around the lake. We consider our key competitors to be: There are actually no current charter services on Lake Tahoe that provide what Lake Tahoe boat and bike will provide. Lake Tahoe has several charters but they are more geared towards water sports and partying. No service gives people the opportunity to bring their bikes on the boat and travel anywhere around the lake then ride to the next adventure. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any charter service in eLake Tahoe. Lake Tahoe has several charters but they are mostly geared towards water sports and beach access. No service gives people the opportunity to bring their bikes on the boat and travel to where ever they want to ride trail or just cruise the bike path town to town. This is a unique opportunity for people to explore the shores of beautiful Lake Tahoe without having to drive.
Key Strategies
Over the next 6 months our focus will be to Developed relationships around the lake and build a customer base. Learn all the current stopping points around the lake that will allow us to drop people in key locations. This task will be undertaken in the context of our broader strategy to develop a plan to invest in a van that will be stationed for shuttle purposes and transport people to their chosen rides. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide services on the north shore and south shore. Invest in a larger boat to carry more bikes and people. Provide a ski boat for access to several resorts around Lake Tahoe - Including backcountry skiing access to several peaks on the west shore of Lake Tahoe.
About this document
Allows a person to travel around Lake Tahoe by boat and be dropped anywhere around the lake to ride ebikes. Business Plan
This document was created by Dustin of Tahoe boat and bike using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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