The Lilly Pad Dairy Bar 1 Page Business Plan
Overview
The Lilly Pad Dairy Bar has a clear business objective to distribute Ice Cream, Desserts, Food products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The Lilly Pad Dairy Bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of ice cream establishments in the local area. This is a critical issue for our selected target market of Families, Students/Youth.
The Value Proposition
The Lilly Pad Dairy Bar is uniquely positioned to deliver value to Families, Students/Youth. "The Lilly Pad Dairy Bar will A place where families can get a friendly and authentically locally rooted experience and quality product(dessert)." In order to be deliver on this value proposition, we 25 plus year in the community and a great business systems that allows for efficiency and consistency. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Ice Cream, Desserts, Food market. We consider our key competitors to be: Dairy Cream, Sweet Spot. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dairy Cream, Sweet Spot by Location and recognition .
Key Strategies
Over the next 6 months our focus will be to Local and Media Marketing to acquire and build customer base increasing revenue and profitability. . This task will be undertaken in the context of our broader strategy to Take over neighboring restaurant and/or open small takeout & dessert restaurant on CCSU campus. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Management $2000 weekly profit $5000 weekly profits
About this document
Ice Cream, Desserts, Food Business Plan
This document was created by Kyle of The Lilly Pad Dairy Bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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