The Mary Jane 1 Page Business Plan
Overview
The Mary Jane has a clear business objective to develop Sunglasses products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Mary Jane has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Trendy Sunglasses. This is a critical issue for our selected target market of Cannibis community.
The Value Proposition
The Mary Jane is uniquely positioned to deliver value to Cannibis community. "The Mary Jane will Mary Janes Provides a low cost, high quality product.." In order to be deliver on this value proposition, we Small Product Badges and exclusive culture.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sunglasses market. We consider our key competitors to be: Sunglasses brands in general. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sunglasses brands in general. by Brand that appeals to clients lifestyle. .
Key Strategies
Over the next 6 months our focus will be to Start a website. . This task will be undertaken in the context of our broader strategy to Retail contracts . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 100 units Sell 500 units Sell 1000 units
About this document
Sunglasses Business Plan
This document was created by Mateo of The Mary Jane using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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