Unplayed Music 1 Page Business Plan

Unplayed music Business Plan

Unplayed Music 1 Page Business Plan

Overview

Unplayed Music has a clear business objective to develop, produce, promote and distribute Unplayed music products. These products have been developed over 1 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire 1,000 new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Unplayed Music has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as, The record companies have buried great music for years. Even now in the online stores, independent artist are still invisible because of the record companies' dominating presence. This is a critical issue for our selected target market of people who purchase music online.

The Value Proposition

Unplayed Music is uniquely positioned to deliver value to People who purchase music online.. "Unplayed Music specializes in finding great music that never made its way to our ears." In order to deliver on this value proposition, our staff of music lovers have scoured through our extensive music library that spans decades, to find some of the most inspired,underplayed music ever created. This capability will take considerable time and resources to develop and will form the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Unplayed music market. We love and listen to all of the popular, music streaming and download sites but their business model simply duplicates the same old problem. The popular artists with record label backing, push the independent artists to the back of the search page. This sets the stage for another fifty years of record labels filtering our music for us while limiting access to talented musicians, composers and writers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all of the majors. We love and listen to all of the popular streaming and download sites but their business model simply duplicates the same old problem. The popular artists with record label backing, push the independent artist to the back of the search pages. This sets the stage for another fifty years of record labels filtering our music for us while limiting access to talented musicians, composers and writers. Our passion and our mission is great music over profit.

Key Strategies

Over the next 6 months our focus will be to send out tweets via hoop sweep, Facebook, snap chat etc. This task will be undertaken in the context of our broader strategy to write and distribute articles about how Prince and other artists changed the music industry. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish a library of 1,000 songs. Launch UnplayedMusic.com. Sell 1000 units.

About this document
Unplayed music Business Plan
This document was created by Rulley of Unplayed Music using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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