UTrack 1 Page Business Plan
Overview
UTrack has a clear business objective to develop, produce, promote and distribute Trackable USB sticks products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
UTrack has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The problem of losing important information on USB sticks when the USB is physically lost.. This is a critical issue for our selected target market of Office workers.
The Value Proposition
UTrack is uniquely positioned to deliver value to Office workers. "UTrack will Provide a service and product that will prevent loss of USB and important information.." In order to be deliver on this value proposition, we Our usp is that we can track the USB wherever it is, as well as keeping files safe.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Trackable USB sticks market. We consider our key competitors to be: No real competitors at this time.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No real competitors at this time. by Because this product is new we are entering a new market therefore have an advantage of being first to market..
Key Strategies
Over the next 6 months our focus will be to Produce our product and promote the product in the media as a solution to a common problem.. This task will be undertaken in the context of our broader strategy to Promote the product and make it become a mainstream product.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the product Obtain distribution deal Gain customers
About this document
Trackable USB sticks Business Plan
This document was created by Seamus of UTrack using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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