WOCA USA 1 Page Business Plan
Overview
WOCA USA has a clear business objective to distribute Wood maintenance products products. These products have been developed over 40 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
WOCA USA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Oil is getting more and more accepted, help sell more. This is a critical issue for our selected target market of Contractors and home owners.
The Value Proposition
WOCA USA is uniquely positioned to deliver value to Contractors and home owners. "WOCA USA will Provide the best product." In order to be deliver on this value proposition, we have more than 40 years experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wood maintenance products market. We consider our key competitors to be: Rubio, osmo, blanchon, bona. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rubio, osmo, blanchon, bona by Better support, better products, full product range.
Key Strategies
Over the next 6 months our focus will be to acquire more customers and focus on the right customers. This task will be undertaken in the context of our broader strategy to Find more dealers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: One distributor in each state, Purchase more than 20.000.000kr
About this document
Wood maintenance products Business Plan
This document was created by Woca Usa of WOCA USA using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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